Lookery Beats Facebook to the Punch

Lookery has announced that later this week they will begin offering gender targeted ads. What is amazing about Looker is they are CPC text ads for practically anybody. While it is currently application developers that are taking advantage of these ads, soon enough a wider group of individuals will be able to take advantage of their advertising platform. They have also announced that they will be adding more demographic features in the near future. Facebook currently offers this sort of advertising on a CPM basis but you better be ready to spend a couple hundred thousand dollars if you are going to get advertising from Facebook directly.