Long live Facebook for retail in 2014

There has been much uproar over Facebook’s December 2 tweak to its EdgeRank algorithm and how it negatively affects the News Feed reach of business brand page updates. Nicholas Carlson over at Business Insider has infact claimed that “Facebook screwed lots of online retailers just in time for the holidays,” and in a way he’s right of course:

It has been a less profitable holiday season for many online retailers thanks to a small change Facebook made to how the site works.

Facebook’s News Feed — with all its eyeballs, engagement, community and domination of the mobile phone experience — has become a key influencer along the path to purchase, and is a key pillar of any self-respecting businesses’ marketing strategy for retailers, the food & beverage industry, travel … just about everyone actually.

However,

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