Long Island’s Fair Media Council Says WCBS/WLNY Deal Is ‘Wonderful Thing’

The Fair Media Council was created as a media watchdog on Long Island. Its main event for the year is the Folio Awards, held each April.  Beyond that, one piece of news captivated the Council.

Viewers are yet to see the full effects of WCBS/Channel 2’s acquisition of WLNY/Channel 10, 55.

Fair Media Council executive director Jaci Clement says this is important on so many levels.

“It’s a wonderful thing when you look at the total media landscape of the island,” Clement tells FishbowlNY. “Because what you have here is one major news source [Cablevision] that dominates the news of Long Island.”

Cablevision created News 12 Long Island in 1986. Then the Bethpage-based company bought Newsday in 2008, giving Long Islanders no recourse for finding news and information via TV and newspaper.

“Since they merged, you see more and more of them working closely together and actually producing less local news,” Clement says. “…We actually have less news now than we had in the past.”

Verizon FiOS was the first challenger to make inroads on Long Island in the last decade for cable operation, and to a lesser extent, exclusive programming. But Clement says its slow development has kept the company from becoming a player.

But with Channel 2 grabbing the antiquated, independent station WLNY, everyone has a second option.

“To have CBS coming into the market is a huge deal, and it starts redefining the landscape,” Clement says.

She tells FishbowlNY that the purchase of ‘LNY did not come as a surprise, but CBS’ timing did catch her off guard.

“Because it didn’t seem connected to anything in particular, like if you had a strong political season coming up you could say it was bought for the ads,” Clement says.

As we reported last month, WCBS announced its first plans for the revamped WLNY. Initially, a 9 p.m. newscast will catch viewers eyes with the regular 6 p.m. Channel 2 team of Chris Wragge and Dana Tyler, plus Lonnie Quinn and Otis Livingston. WCBS management also is targeting mornings with a two-hour news block to compete with WNYW and WPIX. While exact dates are uncertain, both news programs are scheduled to launch in the summer. WLNY will keep its linchpin on the lineup, as mega-popular Judge Judy holds down the 10 p.m. slot.

Clement praised the WCBS brass for going with tried and true on-air personnel, and not making 55 a “minor league” station.

“They could have hired a bunch of nobodys or a bunch of young kids out of school with no experience that were cheap to hire,” Clement says. “…Every indication by which you would want to measure this shows that they’re committed to making it work.”

This is not CBS’ first stroll down the duopoly path. The network owns KCBS and KCAL in Los Angeles, and has said that successful model will be used here, and that may include extending the prime time newscast in the future.

Although WCBS is using all of its resources and talent, Clement sees another positive sign that this will not simply be a simulcast for the two channels. However, viewers can expect to see certain reports air on both newscasts.

Clement, who joined the FMC just before 9/11, isn’t just speaking about the CBS/’LNY situation after the fact. Her clout on the Long Island made her a vital “go-to” person providing input when the deal was done.

“As soon as Peter Dunn [WCBS, general manager] got the OK, he called me to let me know this was going to happen,” Clement says. “And that was long before the FCC approved the license.”

Thereafter, she met with Dunn, news director David Friend, and SVP Joel Goldberg discussing what Channel 55 had been doing and how WCBS could improve upon that product.

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