Lollapalooza Implements Facebook Connect, Engagement Jumps

The company behind Lollapalooza, c3 Presents, has decided to make Lollapalooza a bit more social before the event by implementing Facebook Connect. While I typically don’t cover every new implementation of Facebook Connect, this most recent one was interesting because of the impressive statistics provided by the company. According to c3 Presents, pageviews are up 99 percent, page views per visit are up 34 percent, and the average time on the site is up 20 percent.