Instagram Engagement Up Slightly in October (Report)

Engagement with posts on Instagram fell nearly 23 percent in October compared with September, according to Locowise.

Engagement with posts on Instagram fell nearly 23 percent in October compared with September, according to Locowise.

The analytics and reporting firm studied 2,500 profiles in October, also finding that:

  • Organic growth of 0.26 percent was up 4 percent from September.
  • However, from April through October, organic growth has plunged 86.67 percent.
  • Post engagement was 1.36 percent of the total audience, down 22.73 percent from September.
  • The total engagement decline from April through October was 51.43 percent.
  • Profiles averaged 2.69
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