Instagram Follower Growth Rises in March (Report)

Efforts by brands on Instagram to encourage users to follow them in advance of its shift to a Facebook News Feed-type of algorithm paid off in March.

Social analytics and reporting firm Locowise found that in March:

Average follower growth was 0.32 percent of the total audience, which was up 60 percent versus February. However, that figure was down 83.59 percent from April 2015.
Post engagement rate was 1.1 percent of total followers—again up compared with February (30.95 percent) and down sharply from April 2015 (60.71