Location Services: Let the Battle Commence

What icon did Facebook choose in August for its long-awaited Places location product? A four inside a square, of course. The underlying message seemed clear: The Silicon Valley juggernaut was gunning for the darling of the New York tech scene, Foursquare.

The question now is whether scrappy Foursquare, with 40 employees and $20 million in venture capital backing, can hold off the Facebook behemoth. Foursquare is currently testing the biggest overhaul yet of the check-in service which is now used by 5 million people.

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