Twitter Improves Location-Based Targeting For Advertisers
Twitter has made it easier for advertisers to target users based on their location.
In an announcement on the company’s Advertising Blog, Twitter unveiled new ways to pinpoint the location of users who see certain ads on Twitter, particularly those users in the UK and Japan.
Advertisers can now target cities like Manchester and London in the UK, and the Tokyo and Osaka regions of Japan.
Twitter started testing location-based ads in late March 2011, with McDonald’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in