Facebook: We’re Not Developing Location-Based Real-Time Mobile Advertising Product
Conflicting reports emerged Monday over whether Facebook is developing a location-based mobile advertising product that will allow brands to target users of the social network with real-time location data.
Conflicting reports emerged Monday over whether Facebook is developing a location-based mobile advertising product that will allow brands to target users of the social network with real-time location data.
Bloomberg initially reported the news, along with this quote from Vice President of Global Marketing Solutions Carolyn Everson:
Phones can be location-specific, so you can start to imagine what the product evolution might look like over time, particularly for retailers. We’ve had offers being tested over the last couple of months.
However, TechCrunch reported later Monday that Everson did not confirm that such a product was being developed.
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