Localytics raises $16 million in Series C financing for mobile analytics platform

Mobile analytics and marketing company Localytics has announced it has raised $16 million in Series C financing, in a round led by new investor Foundation Capital. An existing investor, Polaris Partners, also participated. This brings the company’s total financing to $25 million, with Localytics planning to use the funding to accelerate its international expansion efforts, as well as make additional investments into customer service, sales and product development.

The Localytics platform allows developers to track user behavior in mobile apps, and create marketing programs that drive user engagement and aquisition.

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