Local TV Websites Lag in Ad Sales

Radio stations, newspapers more likely to sell ads on their sites

In a recent survey of 1,000 media executives, video production company DS Simon found a surprisingly low number of local station websites carried advertising—only 65 percent. Twenty-four percent of stations, in fact, say they don't carry any advertising. More puzzling were the 11 percent of station execs who replied "don't know" to the Simon survey.


Yes, we carry advertising on our website  
Magazines 90%
Newspapers 89%
Radio Stations 85%
Web only media (excl blogs) 78%
Blogs 72%
TV stations 65%
SOURCE: DS Simon Productions