LivingSocial's Customers Are Younger, Richer, and Better Educated Than Groupon's

Nielsen’s survey data, gathered from 200,000 Internet users, shows that people who use LivingSocial are 49 percent more likely than the average American online to make at least $150,000 a year, compared to 30 percent of Groupon users. LivingSocial customers are also younger (51 percent of them are between 35 and 64, while 57 percent of Groupon’s customers fall in that range), and they’re better educated (46 percent of its users had attended or graduated college or received other degrees, compared with Groupon at 39 percent).