Parlez-Vous Livingly?

Post-acquisition, Keith J. Kelly chats with Livingly Media Inc. CEO Tony Mamone.

Following the recent announcement that Livingly Media Inc. – parent company of websites Zimbio, StyleBistro and Lonny – has been sold for $25 million to French publicly traded outfit auFeminin, New York Post media columnist Keith J. Kelly digs deeper.

His conversation with Livingly CEO Tony Mamone is fascinating, in that while the executive is evasive about some topics, Mamone is unusually frank about other matters. Most notably when the company was last profitable.

Mamone told Kelly that the company has lost money in 2012, 2013 and 2014. He puts the red ink last year at somewhere below $5 million, and admitted that this year won’t be profitable either.

Meanwhile, while the traffic numbers claimed by Livingly are at odds with the comScore ones dug up by Kelly, here again Mamone was upfront. He explained to the reporter that just under a third of current page views come from “paid marketing.” auFeminin, via a French intermediary, has been owned since 2007 by German-based publishing giant Axel Springer SE.

Previously on FishbowlNY:
Livingly Media Relaunches Lonny.com

[Image courtesy: Livingly]