Livefyre Buys Social Analytics Platform Realtidbits
Plans to boost social tools for publishers
Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group.
Livefyre’s primary interest in Realtidbits was for its analytics tool, which evaluates social interactions around the Web for its customers. In the deal announcement, Livefyre founder and CEO Jordan Kretchmer said Livefyre would integrate the tool into its own Livefyre StreamHub.
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