Live Gamer Partners With Sony Online Entertainment

Fresh off the news of Stevie Case joining Live Gamer as Director of Business Development , Live Gamer has announced a partnership with Sony Online entertainment to release its Elements microtransactions platform into several of SOE's key online games.

Fresh off the news of Stevie Case joining Live Gamer as Director of Business Development , Live Gamer has announced a partnership with Sony Online entertainment to release its Elements microtransactions platform into several of SOE’s key online games.

Specifically, LiveGamer’s Elements platform will be integrated into PoxNora, Free Realms, EverQuest and EverQuest II. The goal is to create a “unified cross-platform e-wallet and item merchandising experience” within the games. Specifically we can see that SOE is attempting to simplify the purchasing options for their players of these popular Online games. EverQuest and EverQuest II are old games that utilize antiquated storefront systems, and with the new Live Gamer offering, they plan to simplify the process.

The press release mentions new retail merchandising capabilities and advanced item offers. This could mean the ability for SOE’s item creators to have greater ability to ‘advertise’ their items using sales and better graphics for the items themselves. Also mentioned are new analytics features for payment gateway optimization, meaning that SOE will be able to analyze where their buyers’ are entering, purchasing and leaving the shop, and figure out through their behaviour how to increase the ARPU.

A fascinating angle to this news is that Live Gamer’s platform was seen to be something designed for online/social games, but this news demonstrates the flexibility of their microtransactions platform. Integrations like this, or Taito’s recent move with OpenFeint, make the gaming world a lot smaller, and precipitate the upcoming battle for a unified gaming profile. As these companies integrate their platform into as many games as possible, they will attempt to get the user to put money into their systems and use their currency exclusively. Whichever platform can meet the technological requirements of such a scalable, flexible platform and get to the users first, may be the big winner in the world of games with connected, interchangeable online currency.