Little Lot App Donates to Charity for Every Smartphone Wallpaper Ad You Download
Mobile advertising is expanding and growing in creativity as quickly as the device themselves. That said, most advertising schemes still come across as disruptive and annoying, simply because they interfere with our consumption of web media.
That’s where Little Lot comes in. It’s a New Zealand app that approaches advertising in a different way than most other apps. Rather than incentivizing the user with cash or rewards, the app donates to charitable organizations. What’s more, users have to actively engage in the ads by downloading as a wallpaper onto their device of choice.
Each sponsored wallpaper you receive on your computer or mobile generates a donation for your chosen cause.
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