One Less Way To Target Twitter Followers As Listorious Joins Muck Rack

In a move that brings to mind the song "don't know what you've got till it's gone," Listorious is no more. The self-curated Twitter list targeting tool, a favorite of many, has gone quietly into that good night - but there may be a light at the end of the tunnel. There are a few other good options for curating your Twitter lists, of course, but Listorious was special. It was more than a "targeting followers" tool, it was a list of GREAT Twitter lists - yes, a list of LISTS! [You were able to] click on the people, terms or lists to start following them on Twitter. Listorious will ask to connect to your Twitter account the first time you choose to follow a new account or list, but after that it’s just one click to follow a new, interesting account. There [were] some fantastic Twitter lists out there, curated by knowledgeable individuals like Mashable’s Pete Cashmore and tech evangelist Robert Scoble. These lists [were] a great way to not only follow one or two people in a niche, but an entire conversation or group of influencers. But not anymore. Now when you go to Listorious.com, you'll find yourself on the Muck Rack, which brings us to this "light at the end of the tunnel" referenced above. Listorious has joined the Muck Rack and you won't be able to curate lists as you had before, BUT it redirects you to a site that may prove more valuable in the long run. The Muck Rack is a platform that's been around since 2009. It gathers, filters and analyses tweets from journalists around the world, and it’s a must-use for anyone in the news or communication industry. You can still make lists, but you're limited to including journalists on them. But that's not the same! - You cry in protest. You're right, it's not. But here's how the Listorious/Muck Rack folks explain it in the comments of the post announcing the switch: [Y]ou're right that Muck Rack is not exactly the same experience as Listorious. We decided to focus on Muck Rack over a year and a half ago because we saw an opportunity to build a unique service to deliver a lot of value to journalists, bloggers and people who need to reach them (which covers a large part of Listorious's audience). Meanwhile we saw many of the core features of Listorious (finding anyone on Twitter) could now be accomplished by Twitter search which has greatly improved over the past year or so and other general influencer tools like Klout. Maintaining a site like Listorious (which didn't bring in any revenue) is costly in server resources, customer support and reprogramming as Twitter changes its APIs, so being a small company we had to focus our efforts. So, it's a sad day for Listorious lovers, but things change, people change, interest rates fluctuate. Share your favorite Listorious alternatives in the comments and be sure to take Muck Rack for a spin, it's a great place to source stories. (Tunnel light image from Shutterstock)

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One Less Way To Target Twitter Followers As Listorious Joins Muck Rack

Mary C. Long

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