Listening to Digital Chatter by Audience, Not Keywords

TrendingTarget aims to spot trending topics by consumer group

Hey brands, want to know what your audience is buzzing about when they’re not buzzing about you? Communications firm Porter Novelli has a new tool out today that it says will make that easier.

Called TrendingTarget, the service is similar to a slew of social media monitoring products that listen to and analyze publicly available social media posts from consumers. But the company said the one key difference is that it organizes digital chatter around target audiences, not keywords.

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