Lisa Boyars Joins Hearst Men's Group
Lisa Boyars has been named executive director, group marketing, of Hearst Men’s Group. Boyars comes to Hearst from Condé Nast, where she had been since 2007, most recently serving as senior director of client and marketing solutions.
At Hearst, Boyars will oversee the Car and Driver, Popular Mechanics and Road & Track marketing teams.
Boyars begins July 15 and will report to Jill Meenaghan, the associate publisher and group marketing director of Hearst Men’s Group.
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