Lippin on Leno: "Courageous Thing" To Move Him To Primetime

The Lippin Group CEO Dick Lippin sounded off to Reuters on Late Night star Jay Leno’s upcoming time slot move. “It is a courageous thing to take an icon on late night and move him into prime time,” he said. “With Jay Leno, you have a higher probability of success than with other people. The question is, what will Leno have to do in order to make it appointment television at 10 p.m.?”

In related news, the Lippin Group itself made

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in