LinkedIn added an Insights and Research page to its Marketing Success Hub.
Information available via the professional network’s Insights and Research page is broken up into three categories.
The People Insights section provides data on top audiences on LinkedIn, including location, skills and influencers they follow. This information can be filtered by professional cohorts such as C-suite, small business owners and information technology decision-makers.
The Industry Insights section provides vertical-specific insights in categories such as financial services, technology and healthcare, including high-level business-to-business marketing trends and studies on thought leadership.
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