LinkedIndia: LinkedIn Tops 6M Members in India

Professional networking site LinkedIn topped the 6 million-member mark in India, six months after opening an office there, and country manager Hari V. Krishnan discussed the milestone and future plans in a post on the LinkedIn Blog. Highlights:

Culturally, professionals in India have always valued a strong professional network. In a hyper-competitive global economy, no one wants to miss an opportunity to build that strong network, and I think people are seeing the possibilities with social-networking sites like ours. Don’t get me wrong, we have a lot of work to do to make LinkedIn indispensable to the Indian work force, but we’re headed in the right direction.

We’re focused on understanding our end-users’ needs better, as well as developing both our marketing-solutions and hiring-solutions businesses in India. We rely on our product and engineering teams in the Bay area for developing the platform, and maybe someday we’ll have our own tech teams in India. But it’s not our immediate focus.

Local language is a critical part of our localization efforts around the world. We’ve recently launched in Portuguese and Italian, and both have spurred strong adoption by members. That said, the language of business in most Indian markets is English. That’s the primary market demand, and we need to listen to it.

We’ve added some great talent to the team in India over the past several months. With this team in place driving our business lines and managing our partners, you can expect us to get more involved with our user community at a grassroots level. We hope to do more meet ups with our members and customers in India at all key business centers in Mumbai, Delhi, Bangalore, and beyond. David Cohen is editor of Adweek's Social Pro Daily.