LinkedIn Will Unroll New Privacy Policy to Accommodate Sponsored Content

LinkedIn today said that it would be introducing a new privacy policy next week, which appears to be designed to accommodate the sponsored posts that LinkedIn is introducing into members' content streams.

LinkedIn today said that it would be introducing a new privacy policy next week, which appears to be designed to accommodate the sponsored posts that LinkedIn is introducing into members’ content streams.

Among “key updates” the company said it would introduce, it flagged “sponsored content in the LinkedIn feed.”

“This new feature gives LinkedIn’s advertising partners the opportunity to serve designated content that our members can like, comment, and share,” the announcement read.

Kim Celestre, an analyst with Forrester Research, indicated the advertising was a predictable and necessary step for the company.

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