LinkedIn takes Facebook approach and opens ad platform to developers

LinkedIn is creating an advertising platform that developers can build upon using an API similar to what Facebook has done to scale its business, according to Adweek.

Similar to Facebook’s Ads API, the LinkedIn Ads API allows developers to create ways for advertisers to start and optimize campaigns more efficiently, for example, automatically generating hundreds or thousands of ad variations or setting rules that reallocate ad spend in real time.

This could make LinkedIn more appealing to advertisers and grow the ads side of its business more quickly.

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