LinkedIn Explains How Professionals Use Social Media to Shop for Gadgets
Professionals are turning to their networks and other experts to make decisions about their next smartphone, tablet, or other gadget on LinkedIn, according to the results of the company's annual Consumer Technology study. Michael Weir, who leads LinkedIn’s Marketing Solutions efforts in the technology sector, offered some additional insight as to how people use social media before and after they buy a new gadget.
Professionals are turning to their networks and other experts to make decisions about their next smartphone, tablet, or other gadget on LinkedIn, according to the results of the company’s annual Consumer Technology study.
In general, the network draws a tech-savvy crowd. Researchers learned that “88 percent of LinkedIn members own smartphones, compared to 46 percent of the general population,” according to the blog post, “and 62 percent of LinkedIn members own tablets, compared to only 22 percent generally.”
Among
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