This New LinkedIn Tool Makes It Easier to Know Who Is Searching for Your Profile

And it's rolling out this week

LinkedIn users have a new tool to analyze how their profiles are being searched and who is doing the searching.

Charu Jangid, who works on product management for the professional network, introduced its new Search Appearances feature in a blog post, saying that it will begin rolling out to users this week:

You can now go to your LinkedIn profile on both mobile and desktop and see how many people found you from a LinkedIn search. You can also see the companies and job titles of the people who found you in search to help signal what types of opportunities you may be a fit for. Click through to see open jobs at each company, as well as who the hiring managers are, so you can follow up for more information.

She added that LinkedIn is working on making more insights available to users, such as keywords other users are searching to discover their profiles.

Jangid also advised members to use LinkedIn’s profile completion meter to analyze their profiles and receive personalized recommendations on which sections need strengthening, and she offered the following tips for users to make their profiles easier to discover:

  • Make sure you have a profile photo: It will help get you recognized and connect to potential opportunities. Members with a profile photo receive up to 21 times more profile views and nine times more connection requests.
  • Members with current positions are discovered up to 16 times more in recruiter searches.
  • Members with more than five skills are 27 times more likely to be discovered in searches by recruiters.
  • Including the city where you are based makes you stand out up to 23 times in searches. David Cohen is editor of Adweek's Social Pro Daily.