LinkedIn Revamps its ‘Who’s Viewed Your Profile’ Feature

LinkedIn has added new visual analytics and actionable insights to its “Who’s Viewed Your Profile” feature.

LinkedIn recently announced enhancements to its Who’s Viewed Your Profile feature, which will potentially make profiles 11x more likely to be viewed. The new feature can help job searchers attract more professional opportunities simply by “adding a photo to your profile or sharing a specific article with your LinkedIn network.”

The revamp gives users increased visibility and helps them manage their professional identity across the LinkedIn network. It includes new visual analytics tools and data-driven insights that lets users access which keyword searches led viewers to their profiles, which industries viewers belong to and where they live.

Users can also increase their discoverability among industry leaders, business contacts and potential employers by accessing real-time personalized tips that are meant to increase productivity by taking the guesswork out of how users can build their brands and professional identities. From the LinkedIn blog:

The personalized tips on Who’s Viewed Your Profile provide suggestions on everything from actions you can take to complete your profile to industry relevant articles that you can share to professional groups you can join – as well as how those actions can potentially increase views of your profile.


The updates started rolling out to English speaking members around the world yesterday, with more languages to follow.