LinkedIn Premium Subscribers Can Now Dig Deeper Into Company Pages

Peer benchmarking is currently rolling out on desktop

LinkedIn Premium Business, Sales Navigator and Talent Solutions subscribers will have access to new insights OhmZ/iStock

LinkedIn Tuesday added a new feature called peer benchmarking, giving its premium subscribers access to three key insights.

Product leader and strategist Megan Kamil said in a blog post that Premium Business, Sales Navigator and Talent Solutions subscribers can use peer benchmarking to mine these three insights from company pages:

Total employee count, enabling users to compare a company’s employee growth with those of its peers over periods of six months, one year or two years.

Employee distribution and headcount growth by function, giving users a look at which functions are growing quickly across companies in similar spaces.

Total job openings, offering an “inside look” at companies’ growth plans by comparing their job opening with those of their peers, across functions.

Kamil said peer benchmarking is currently rolling out on desktop to users with applicable subscriptions, with mobile coming soon, adding, “Peer benchmarking gives you stronger comparative insights while saving you time. We hope this helps you work smarter, and we look forward to adding even more features that give you the insights you need to be successful.” David Cohen is editor of Adweek's Social Pro Daily.