LinkedIn Overhauled the Reporting Experience in Its Campaign Manager

The professional network is providing quicker, more personalized access to data

The Campaigns tab in LinkedIn's Campaign Manager
LinkedIn

LinkedIn Thursday announced several changes to the reporting experience in its Campaign Manager aimed at giving advertisers and marketers quicker and more personalized access to data on the performance of their ads and campaigns.

Taylor Greason, who works on product management for the professional network, detailed the changes in a blog post, saying that brands can quickly optimize for better results and adding, “This new interface delivers a clean and intuitive experience that lets you more easily manage your campaigns.”

Data in LinkedIn’s Campaign Manager now loads much faster, and the redesign enables users to navigate from accounts to campaigns to ads in two clicks.

Search capabilities have also been refreshed, enabling users to query specific campaigns by criteria including campaign name, campaign ID and ad format.

One-click breakdowns give advertisers and marketers access to “key indicators” including conversion events and placements on the LinkedIn Audience Network native ad network, which debuted last September.

And users can now customize their reporting to focus on the metrics that matter the most to them, such as performance, conversions or video.

Greason said the new reporting experience will be rolling out in LinkedIn Campaign Manager in the next week.