LinkedIn, Microsoft Digital Skills Initiative Reaches 10M People

The program kicked off in late June with a goal of 25 million by year-end

The program has reached people in every state in the U.S., as well as 231 countries Microsoft
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LinkedIn and parent company Microsoft said this week that the digital skills initiative they kicked off in late June has reached over 10 million people in every state in the U.S., as well as 231 countries.

The two companies said at the start of the program, in the throes of the coronavirus pandemic, that the goal was to bring digital skills to 25 million people by year-end, with Microsoft pitching in $20 million in cash grants.

LinkedIn CEO Ryan Roslanksy said in a blog post this week that skills for software developer, customer service and data analyst roles have been in the highest demand in the program’s first three months.

As for “soft skills,” the top three learning paths globally have been:

Microsoft also kicked off a community skills grant program for Black-led nonprofits last month, enabling them to increase their digital skills and economic opportunities.

Roslanksy wrote in his blog post, “Our No. 1 goal was—and still is—to help those who became unemployed or underemployed due to the pandemic get the skills they need to find and land their next job. With 250 million people suddenly without a job, setting up the unemployed with the skills and tools they need became our top priority. Today, I’m excited to share an update on the program’s progress. And the news is good: As part of the initiative, Microsoft, LinkedIn and GitHub have collectively reached more than 10 million learners around the globe.”

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Cohen is editor of Adweek's Social Pro Daily.