Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program.
The professional network introduced native video for users in August 2017, and it debuted in-feed video ads last spring.
LinkedIn said members spend almost three times more time watching video ads on its platform than they do with static sponsored content, adding that video ads earn 30 percent more comments per impression in its feed than non-video ads do.
Live video has been the most-requested feature since the professional network rolled out native video, and LinkedIn said it will evaluate how the broadcasters in its pilot program use the feature before expanding its availability.
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