LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns.
The third phase of LinkedIn’s In It Together integrated marketing campaign kicked off with television spots during the 70th Primetime Emmy Awards Sept. 17 in four large U.S. markets, accompanied by out-of-home, radio, digital, online video, social and search components.
The Emmy spots aired in Boston, Chicago, San Francisco and Seattle.
Its first TV ad debuted during the Academy Awards in February 2016.
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