LinkedIn Launches Targeted Status Updates to Public
LinkedIn has opened up their Targeted Status Updates feature to the general public after an April trial with a few customers. The service allows companies to provide updates to a targeted set of followers, for instance a company like Yammer could focus a targeted update on people in the "Finance" field if they'd introduced a feature of particular use to them. The services have been positive for trial customers, which has prompted LinkedIn to open the service to every business.
LinkedIn has opened up their Targeted Status Updates feature to the general public after an April trial with a few customers. The service allows companies to provide updates to a targeted set of followers, for instance a company like Yammer could focus a targeted update on people in the “Finance” field if they’d introduced a feature of particular use to them. The services have been positive for trial customers, which has prompted LinkedIn to open the service to every business.
The updates were very successful for Philips, who saw a 106% increase in engagement by followers after using the service.
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