LinkedIn Launches BrandYou Initiative in Europe

Professional network LinkedIn is focusing on personal brand management in Europe with the launch of its BrandYou initiative.

BrandYou starts with a personal survey and adds insights, tools, and content, and the site’s BrandYou Group will contain contributions from brand-management experts including Saatchi & Saatchi media and innovations director Andrzej Moyseowicz, Publicis Worldwide global planning director John Woodward, INSEAD professor of marketing David Midgely, and And What Do You Do? author and communications coach Katie Ledger.

Among the tips for creating an online brand from LinkedIn’s BrandYou Group: Add a professional-looking photo; complete your profile summary; connect with your trusted connections, either by uploading email contacts or using the People You May Know tool; add your education background, including any key qualifications relevant to your career; add current and previous positions; and request recommendations from people you’ve worked with in the past.

LinkedIn Europe managing director Kevin Eyres said:

BrandYou is about establishing, building, and maintaining your credentials, profile, and professional experience throughout all stages of your career. As a complement to your offline reputation, managing your online reputation has never been more important in Europe than it is today. This is due to two factors: the increased mobility of the work force — Europeans are changing jobs at an unprecedented rate — and the increased proportion of Generation Y employees within the work force completely at ease with social media and its mix of professional and nonprofessional interaction.