LinkedIn Just Revealed a Public Beta of Objective-Based Advertising via Campaign Manager

It will be available to all brands starting Nov. 14

LinkedIn Marketing Solutions Monday announced the beta-release of objective-based advertising in the professional network’s Campaign Manager.

Group product manager Nikin Julka said in a blog post that the new experience will be available to all LinkedIn advertisers starting Nov. 14, describing it as a “complete overhaul” of Campaign Manager and saying that it will “lay the groundwork for objective-based optimization and pricing to come mid-2019.”

Once advertisers choose the primary objective of their campaign—driving clicks to a website, lead generation, video views—LinkedIn’s campaign creation experience will be customized based on that objective.

Julka said only ad formats and features that support the primary objective will be surfaced, and “other enhancements” have been added to guide advertisers through each step of the process.

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