LinkedIn Hits Big Milestone; Brands Could Flock Next
Networking site gets to 200 million after launching more ad products
LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the United States, 18 million live in India, 11 million reside in the United Kingdom and Brazil, and 7 million are Canadian.
In the U.S., 55 percent of total users—or 41 million—visited LinkedIn.com during December 2012, according to comScore. Marketers who are budgeting for LinkedIn ads in 2013 will likely want to take note.
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