LinkedIn Gets Into News Sharing

Social media is becoming a bigger platform for consumers sharing news articles. Now, LinkedIn—the less social, more business-focused networking giant—wants to get in on the act.

The company has rolled out LinkedIn Today, a new product that automatically displays which stories and headlines the company’s 90 million-plus members are sharing at a given moment.

Users can customize LinkedIn Today feeds based on their industry or industries (up to 22) of interest. The product, which is still in beta, also highlights which articles a user’s connections (LinkedIn’s version of friends) are reading via the site.

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