4 Ways to Utilize LinkedIn's "Follow Company" Feature

Last week, with little fanfare, LinkedIn rolled out a new “Follow Company” feature. While the functionality might seem like little more than a link on company pages, the impact could be much greater. Company updates will let you know about profile changes, new hires, recent departures and promotions within the organization, all information which can tip you off to job opportunities.

Here are several ways to use the new LinkedIn feature to your advantage, especially if you’re searching for a job.

Get the attention of a company you want to work for

If I ask you what your dream job is, you hopefully have an answer.

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