LinkedIn Eyeing More Opportunities in China

Currently, LinkedIn has a small foothold in the country and is one of the few foreign social networking groups allowed access to Chinese Internet users. Facebook and Twitter are both blocked in China. Earlier this year in February, LinkedIn was temporally blocked by China; but is faring well now.

Reuters reports that LinkedIn Corp will try to create more opportunities in China to capitalize on its massive user base. China is a complicated market to venture into considering the competition and the strict control of the government.


Currently, LinkedIn has a small foothold in the country and is one of the few foreign social networking groups allowed access to Chinese Internet users. Facebook and Twitter are both blocked in China. Earlier this year in February, LinkedIn was temporally blocked by China; but is faring well now.

LinkedIn is aware of the fact that China is a very competitive market, according to Arvind Rajan, Vice President of Asia Pacific and Japan at LinkedIn. “There are political challenges, technical challenges. There are a whole lot of things for us to go through. We are far away from making any decision. At this point, we are just here to explore the market, to talk to people.”

Like all social networking sites, LinkedIn has a profile page for users to create user pages with a photo and details about themselves. The difference with other social networking sites is that LinkedIn is largely used by professionals as business sharing rather than social sharing. If you took away all its formality, it is fundamentally an online database of electronic resumes. I am guessing it appears innocuous to China.

Most of us are aware of the fact that LinkedIn stock shares more than doubled in their public trading debut last week, so expansion into China is a natural evolution. Don’t you think?