LinkedIn Display Ads Now Available Via Programmatic Buying
LinkedIn announced Tuesday that its display ads are now available via programmatic buying, through both open and private auctions.
LinkedIn announced Tuesday that its display ads are now available via programmatic buying, through both open and private auctions.
LinkedIn Marketing Solutions head of products Russell Glass said in a blog post that the professional network launched programmatic buying to give advertisers more flexibility, adding that LinkedIn supports the majority of demand-side platforms and agency trading desks.
Glass told Marty Swant of SocialTimes parent Adweek:
We don’t want to reinvent the wheel. We want to build table stakes capabilities into our platform in a way that highlights our differences, but is kind of what marketers have come to expect.
He
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in