LinkedIn Comes of Age in 2008 Race
The rise of online social networking has roughly coincided with the lengthening of the Presidential campaign process. The parallel rise of the early primaries alongside the political usefulness of social networking sites like Moveon.org, or professional business sites like LinkedIn, have led Presidential campaigns, unused to the lengthening process, into entirely new political — and financial — reservoirs.
The emergence of the LinkedIn as a player in the competitive fundraising game between Senators Barack Obama and Hillary Rodham Clinton is further evidence that the sophisticated use of social networking technology will have to be a major part of any winning presidential campaign strategy.
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