LinkedIn Clarifies Policies on Social Ads

LinkedIn went into damage-control mode to try to quell the controversy over its recent launch of social ads, which took a page from the Facebook playbook and used the names, photos, and activities of members of the professional networking site in advertising.

LinkedIn went into damage-control mode to try to quell the controversy over its recent launch of social ads, which took a page from the Facebook playbook and used the names, photos, and activities of members of the professional networking site in advertising.

When LinkedIn announced changes to its privacy policy in June, social ads were part of the revamp, and the announcement stated:

In order to deliver relevant and valuable ads to you and your network, LinkedIn may use your name and profile photo in connection with social advertising based on content shared on LinkedIn.

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