LinkedIn has acquired the content distribution company Run Hop in an effort to make LinkedIn’s feeds more interesting.
Founded by Pete Davies and Evan Solomon in 2014, Run Hop is a service that show readers content based on their preferences.
As a result of the deal, Davies will become a senior product manager for LinkedIn; Solomon a senior software engineer.
“We wanted the co-founders’ talent and expertise in content,” a LinkedIn spokesman told The Wall Street Journal. “It has long been a strategic priority for us, and we believe their knowledge and capabilities can help us accelerate the execution of our content road map.”
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