LinkedIn Buys Content Distribution Startup Run Hop

Trying to make your feed less awful.

LinkedIn has acquired the content distribution company Run Hop in an effort to make LinkedIn’s feeds more interesting.

Founded by Pete Davies and Evan Solomon in 2014, Run Hop is a service that show readers content based on their preferences.

As a result of the deal, Davies will become a senior product manager for LinkedIn; Solomon a senior software engineer.

“We wanted the co-founders’ talent and expertise in content,” a LinkedIn spokesman told The Wall Street Journal. “It has long been a strategic priority for us, and we believe their knowledge and capabilities can help us accelerate the execution of our content road map.”