I just heard from LinkedIn this morning: it now has 100 million members! The social networking company may be half the size of Twitter and have only a fraction of Facebook’s heft, but it’s obviously doing something right. After all, it’s the first of the social media triad to file for an IPO.
According to a post on the LinkedIn blog, “We’re now growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second.”
Forty-four percent of the site’s members are in the United States, though the fastest growing regions are in emerging economies. Brazil boasts the fastest growth rate (428 percent), followed by Mexico (178 percent) and India (76 percent).
So, what does this mean for the leader in business social networking? It’s a great milestone to hit after announcing IPO plans, and it shows that the company can post a steady and strong rate of growth. The fact that LinkedIn has demonstrated it can monetize its traffic makes it easy for us to do the math and get the clear sense that 2011 will be a good year for it!