LinkedIn continued to make its pages for businesses more robust, revealing late last week that they are now integrated with its Elevate features.
The professional network debuted Elevate in April 2015 as a way for companies to encourage employees to curate and share company content and to measure the effectiveness of those efforts.
Senior director of product management Rishi Jobanputra said in a blog post that when a page administrator posts on a LinkedIn page, 30% of engagement comes from the company’s employees, who are 14 times more likely to share that content, as opposed to other content on the professional network.
Jobanputra added that thanks to the integration, admins can engage the entire organization via the LinkedIn platform, rather than only Elevate seat-holders, and they will still be able to curate unique content, broadcast it to employees and measure engagement.
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