The holiday season conjures thoughts of retailers and consumer brands, but it can be merry for business-to-business marketers, as well, according to LinkedIn.
The professional network analyzed B2B engagement rates on its platform during the 2018 holiday season, from November 2018 through January 2019, and LinkedIn Marketing Solutions head of global go to market Reem Abiedoh shared its findings in a blog post.
According to LinkedIn, while B2B marketers see decreases in online activity on holidays such as Christmas and New Years Eve, with the largest dip occurring on the latter, ad engagements for B2B brands in December 2018 actually rose 18% when compared with the average engagement rate from February through October.
Abiedoh wrote, “LinkedIn members were reading and engaging more with content, particularly on mobile, as well as searching for new jobs.”
They
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