LinkedIn and Twitter Struggle to Balance Their Dual Business Model
Twitter and LinkedIn are starting to feel the difficulty of balancing between their expanded offerings to marketers, while trying to avoid alienating their users.
Every successful startup has to prove its business model to become a viable business. For social sites, it’s often a delicate balancing act between engaged communities and advertising revenue. It’s a challenge both Twitter and LinkedIn are facing as they increase their offerings for marketers, while trying not to alienate their users-base.
LinkedIn recently launched a service called Marketing Solutions Program, with the goal to deliver better outcomes for marketers as customers move through the buying cycle.
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