LinkedIn Adds Conversion Tracking
LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network.
LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network.
LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can determine how many users took actions such as purchasing products or signing up for services after viewing ads or sponsored content on the professional network with the addition of tag coding to their websites.
Glass
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