LinkedIn revealed several updates to pages last week aimed at helping companies and organizations stay connected with their communities during the pandemic.
Product lead Alex Valaitis said in a blog post that a recent survey by Glint found that employees are experiencing less connection with their leaders (31%), teammates (37%) and friends (40%) as Covid-19 continues, adding that more and more companies re pushing their employees’ return to offices into next year.
LinkedIn pages now feature a My Company tab, where organizations can celebrate key accomplishments, increase engagement with their employees and easily connect colleagues.
The tab includes employee milestones, where events such as promotions, work anniversaries and new hires can be celebrated, as well as trending content from employees and connection recommendations within organizations.
Valaitis wrote, “In the future, we’ll be adding more powerful tools, like the ability to curate unique content, broadcast that content to your employees so it can be shared organically and measure the impact of its reach—all for free.”
A new Events tab enables organization to share their past, current and upcoming virtual events, making it easier for followers and visitors to discover and attend and driving viewership and engagement.
Finally, page administrators previously had access to only the aggregate number of followers of their page and general demographics, but they now have a View Page Followers feature, letting them see which individual members of the professional network are following their pages.
Valaitis wrote, “This provides the transparency needed to better understand audiences so that organizations can more easily share the right content and build their LinkedIn community around the conversations that matter most.”
All of the new features are available to page admins worldwide, but the My Company tab is limited to organizations with 201 or more employees.