Lindsay Lohan Still Relevant, Loves Ice Cream

Tabloids continue to give good press in the U.K.

Today in completely random celebrity endorsements, weren’t you just DYING to know what Lindsay Lohan has been up to? No?

The answer is clear: she was in London to promote the new “pleasure store” from ice cream brand Magnum.

Like you, we heard the phrase “Magnum pleasure store” and thought of something a little less G-rated. But Lindsay’s still got it!

The Magnum company, which recently signed British agency Karmarama to design its pop-up projects, didn’t need to mention Lohan in any of its press releases because top tabloid The Daily Mail took care of that one.

In case you ever think a sort-of celebrity client is “irrelevant” or not worth her event fee…